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Marriott Collaborates with Uber to Strengthen Its Bonvoy Loyalty Program

Marriot Bonvoy collaborates with Uber

Marriott Bonvoy members can now earn loyalty points by taking Uber rides or ordering food through the company’s Uber Eats platform, according to an announcement made Wednesday morning by the companies.

Analysis of Business Structure of Uber - iPleaders

The collaboration is the latest example of Marriott expanding Bonvoy beyond hotel stays to include other ways to earn loyalty points. However, staying at a Marriott earns Bonvoy members more points for their food delivery link.

Members of the Marriott Bonvoy programme who link their Uber account with the Marriott loyalty programme in the rideshare app can earn six points per dollar on Uber Eats deliveries of at least $25 to a Marriott hotel. They will only earn two points per dollar spent on deliveries or take-out outside of a Marriott hotel. They will earn three points for every dollar spent on Uber XL, Comfort, and Black rides, which are a mix of Uber’s economy and premium offerings.

“This fantastic relationship with Uber reflects our goal of engaging members and enabling them to earn and redeem points whether travelling or doing everyday activities at home,” said David Flueck, Marriott’s senior vice president of global loyalty.

The UBER and Marriot Partnership

The Uber partnership is new to Marriott, but it follows similar partnerships that are already in place across the travel industry.

Marriott Bonvoy & Uber Partnership In the United States - LoyaltyLobby

Hilton Honors members already earn loyalty points when they use Lyft for both economy and luxury rides. Delta also collaborates with Lyft.

In 2015, Starwood Hotels & Resorts, which Marriott purchased for $13 billion in 2016, launched a loyalty partnership with Uber in which members of its loyalty programme could earn points by spending money on rides. The partnership, which was viewed as a groundbreaking loyalty match-up at the time, ended in 2017. Analysts speculated that Uber wanted to shift its focus away from partnerships and toward an internal loyalty platform.

However, times change.

Sign-ups for Bonvoy may have slowed along with travel demand during the pandemic, but Marriott sought new ways for members to earn points through the programme. Members of Bonvoy’s Eat Around Town programme can earn points simply by dining at participating local restaurants.

“Whether it’s new travel experiences through Homes & Villas, partnerships like Uber, or everyday spend from our credit cards, we continue to add new opportunities for our members to earn points and meet them in all aspects of their daily lives,” Flueck explained.


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