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Rochester, NY – Friday, June 6 marks National Donut Day, and Rochester’s beloved bakeries are ready to serve up everything from nostalgic fried cakes to bold, vegan confections. The annual celebration, rooted in a wartime gesture of comfort, is once again drawing crowds with its mix of giveaways, creative treats, and limited-time specials.
The day dates back to World War I, when volunteers from The Salvation Army delivered coffee and donuts to soldiers near the front lines in France. In 1938, the first official National Donut Day was launched to honour those women — a tradition that’s only grown sweeter with time.
Local shops are encouraging patrons to come early, as most offers are only good while supplies last.
Schutt’s Apple Mill: $1 Ice Cream Sandwiches for National Donut Day
Penfield’s iconic Schutt’s Apple Mill is bringing back its $1 fried cake ice cream sandwich for a second year, a treat that sold out fast in 2024. Customers can choose between a cinnamon sugar or glazed donut, both filled with vanilla soft serve. To meet demand, Schutt’s has increased production from 700 to 1,100 sandwiches. There’s a strict limit of one per person. Located at 1063 Plank Road, the mill will be open from 9 a.m. to 5 p.m.
Ridge Donut Café Celebrates National Donut Day with Freebies and Caramel Special
At Ridge Donut Café, guests can enjoy a free fried cake—no strings attached—until the supply runs out. In honour of the day, the café is also offering a new salted caramel variety of its signature fry cake. To keep customers entertained while they wait, a magician will be performing live. Ridge Donut opens bright and early at 6 a.m. and is located at 1600 Portland Avenue.
Donuts Delite: A Cool Spin on a Classic
Donuts Delite is handing out a free mini apple fritter a la mode with any purchase. The family-favourite spot, located at 1700 Culver Road near Empire Boulevard, is known for creative spins on classics and opens its doors at 6 a.m.
The Red Fern’s Wholesome Take on National Donut Day
For those seeking plant-based or allergen-conscious options, The Red Fern has created something entirely different. Their special for the day is a Bubblegum Ice Cream Cone doughnut—baked, not fried—and free of gluten, soy, nuts, and animal products. Owner Andrea Parros says the treat fits right in with the bakery’s health-forward ethos. The Red Fern opens at 11 a.m. and can be found at 283 Oxford Street near Park Avenue.
Sunny’s Donuts: Early Bird Treats in Williamson
Out in Williamson, Sunny’s Donuts is offering a free fried cake with any beverage purchase. Note that the deal excludes fritters and cannoli donuts. Early risers will have the best shot, as Sunny’s opens at 5 a.m. at 3885 Route 104.
Wegmans Joins National Donut Day with Rotating Flavors
Wegmans locations throughout Rochester are featuring a broader selection of flavored doughnuts in celebration of the holiday. The specific varieties will vary by location, so fans may want to check with their local store for the day’s lineup.
Dunkin’s National Donut Day Freebie Plus Exclusive Merch Drop
Dunkin’ fans can grab a free classic doughnut with any beverage purchase at participating locations. This year also brings a collaboration with lifestyle brand Stoney Clover Lane, launching exclusive merchandise including pouches, charms, and tumblers. The limited-edition products go live online at 10 a.m. and will also be available at select Dunkin’ stores in early June.
As Rochester dives headfirst into National Donut Day, lines are expected, supplies are limited, and enthusiasm is sky-high. Whether you’re after a free treat, a creative flavor, or just a dash of doughnut nostalgia, there’s something for everyone on this sweet and celebratory Friday.
Credit: Democrat And Chronicle
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