Chipotle Mexican Grill has revived their IQ test, providing customers with a second chance to win limited-edition gift cards and one of 500,000 buy-one-get-one deals.
A quiz will be used to assess participants’ knowledge of the restaurant chain’s ingredients, food standards, preparation, culinary techniques, sustainability initiatives, and community involvement, according to the announcement.
Chipotle offers discounts to the first 100,000 customers who achieve a perfect score on an intelligence test each day at noon Eastern Time. The exam is available on their website. The exam will include multiple-choice, true/false, and free-response questions, as well as blank spaces for you to write your own answers.
A total of fifty $500 stainless steel gift cards will be awarded to those who correctly answer ten questions. Those who correctly answer 10 questions will be able to access the bonus question for extra credit. A fan may attempt to win a score-based prize as many times as they want.
According to Chris Brandt, Chipotle’s Chief Marketing Officer, “just in time for back to school, we’re relaunching Chipotle IQ to recognize our true brand experts.” Customers can take an online quiz called “Chipotle IQ” to see how well they know the Chipotle brand. Because “the test has always generated incredible fan engagement,” as the sentence goes, a new set of questions and an extra credit challenge will be introduced in 2022. To cite one example, “the test has always generated incredible fan engagement.” As an Example
Visitors to www.chipotleiq.com who are Chipotle fans and want to participate in the survey can do so right now.
If a customer is unable to complete the survey on the day it is made available, Chipotle allows them to set a reminder for a later time that is convenient for them.
When the event first took place in August 2020, participants had to be at least 13 years old and American citizens or permanent residents. Participants do not need to make a purchase to enter the giveaway, but they can only win one of the available prizes.
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