June 29 EST: In the heat of Nvidia’s meteoric stock surge, the company’s top brass has quietly locked in over $1 billion in share sales over the past year—more than $500 million of it in June alone, according to SEC filings and reports from the Financial Times and Reuters.
At first glance, the timing might raise eyebrows. But to insiders and seasoned market hands, this looks less like a smoke alarm and more like standard practice during a high tide.
Timing the Peak—Or Riding the Wave?
CEO Jensen Huang, who’s become Silicon Valley’s patron saint of the AI era, cashed out 300,000 shares this month, generating roughly $45 million in proceeds. The move came through a pre-arranged 10b5‑1 trading plan—a strategy many executives use to avoid accusations of market timing.
His average sale prices—$144.04 and $152.33—landed just as Nvidia hit fresh highs, buoyed by Wall Street’s unshakable faith in AI infrastructure and signs that U.S.-China trade tensions may be cooling.
Huang still holds the lion’s share of his Nvidia stake: over 75 million shares directly, with more than 783 million indirectly controlled, according to Barron’s.
Mark Stevens, a long-serving board member, didn’t use a pre-set plan. His 608,000-share sale, totaling $88 million, was discretionary. That’s the kind of move that normally sets off investor chatter. But even Stevens, post-sale, remains one of the largest individual shareholders. No one’s running for the exits.
Why It Doesn’t Signal a Fire Drill
Big insider sales during bull runs are about as common as earnings calls in earnings season. Wealth managers call it “liquidity planning.” Executives call it “diversification.” Everyone else calls it “getting paid.”
This isn’t new territory for Nvidia. In 2024, Huang sold 6 million shares under another 10b5‑1 plan, collecting over $700 million. The 2025 plan appears to be paced for a similar outcome, if not more, given Nvidia’s stock is up about 60% since April.
More importantly, these trades aren’t large enough to change anyone’s strategic posture. They don’t shrink executive skin in the game. They aren’t timed to earnings surprises or product news. They’re scheduled, disclosed, and telegraphed well in advance.
Analysts Stay Bullish
Despite the eye-popping totals, Wall Street hasn’t blinked. Loop Capital just raised its price target to $250. Oppenheimer, Morgan Stanley, and Truist still have Nvidia in their “buy” columns. Retail traders may vent on Reddit, but institutional investors know the playbook: insiders sell for dozens of reasons—only one of them being trouble.
“The stock’s too high” isn’t a red flag when you helped build the wave that lifted it.
Insider Sales Table: June Snapshot
| Name | Shares Sold | Method | Proceeds |
|---|---|---|---|
| Jensen Huang (CEO) | 300,000 | 10b5‑1 Plan | ~$45M |
| Mark Stevens (Director) | 608,248 | Discretionary | ~$88M |
| Colette Kress (CFO) | 50,500 | 10b5‑1 Plan | ~$7.3M |
What to Watch Next
One wrinkle worth watching is the Stevens sale. Unlike the others, it wasn’t scheduled. That puts it in a different bucket—one that sometimes signals personal shifts, estate planning, or just portfolio rebalancing. For now, it’s a data point, not a trend.
Insider selling becomes a story when it’s coordinated, concealed, or comes ahead of bad news. None of that’s happening here. These executives are trimming their sails while the wind’s good.
And they’re not alone. Across Silicon Valley, the AI boom is minting paper billionaires. Nvidia’s insiders just happen to be among the few turning those paper gains into actual cash—without blinking.
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A Wall Street veteran turned investigative journalist, Marcus brings over two decades of financial insight into boardrooms, IPOs, corporate chess games, and economic undercurrents. Known for asking uncomfortable questions in comfortable suits.
