Donatella’s Gold Goodbye: The End of an Era — With Moss, Schiffer, and All That Sparkles
In her final campaign as Versace’s creative director, Donatella bows out in shimmer and sisterhood, uniting iconic supermodels for one last golden tribute.
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July 4 EST: There are goodbyes, and then there are Donatella Versace goodbyes.
Not the kind with press releases and polite applause. No, hers is the kind you feel in your gut — like the final drumbeat at a runway show, the flashbulb that burns a moment into memory. A farewell wrapped in metallic mesh, tied with a silk bow, and delivered by Kate Moss and Claudia Schiffer in six-inch heels.
This is the last campaign with Donatella at the creative helm. And true to form, it doesn’t just mark the end — it celebrates everything she built.
One Last Runway Dream
The images are pure Versace — shimmering, sculptural, alive with power and polish. Shot by Mert & Marcus, the campaign is a love letter to the supermodels who helped build the house: Amber Valletta, Kristen McMenamy, Natasha Poly. They’re joined by the next wave — Anok Yai, Liu Wen, Mica Argañaraz — women who don’t just wear the clothes, they own the space.
The backdrop might as well be backstage at a ‘90s fashion week — all cigarette smoke, velvet ropes, and champagne breath. You can almost hear George Michael playing as Kate gives a glance that could cut glass.
Donatella says the campaign is about “friendship, loyalty, and love.” And you believe her — because that’s how she ran the house. With fierce devotion. With flair. With her brother’s legacy stitched into every hemline.
From Grief to Glitter
It’s easy to forget now, with the legend firmly cemented, but Donatella stepped into this role under impossible circumstances. Gianni was gone. The world was watching. And somehow, she turned grief into gold.
She didn’t just keep Versace alive — she made it louder. Sexier. Riskier. She gave it edge, attitude, and a new kind of feminine power: sharp-shouldered, unapologetic, and always camera-ready.
This campaign feels like a full-circle moment. A curtain call for the era she defined — and the women who walked it with her.
Next in Line
Come April 1, Dario Vitale, formerly of Miu Miu, takes the creative reins. Donatella steps into a more symbolic role — Chief Brand Ambassador — which likely means she’ll still be hovering backstage, whispering to stylists, and vetoing anything beige.
This transition also comes as Versace joins Prada Group, with a deal said to be worth over €1.25 billion. The future of the house? Sleek. Strategic. Probably less wild. But that Versace soul — the glint, the guts — that doesn’t just disappear.
The Legacy She Leaves
Donatella was never just a designer. She was an archetype — of resilience, reinvention, and rhinestoned rebellion. She aged in a business that doesn’t let women do that. She stayed when others folded. She glittered, always.
This final campaign isn’t just an ad. It’s a memory book. A thank-you note. A kiss on the cheek before the lights dim.
The next chapter starts now. But for anyone who’s ever clipped a Versace ad, dreamt of that slink, that strut, that gold-plated attitude — this campaign is more than fashion.
It’s a feeling. And Donatella made sure it’ll linger, just like her perfume in a backstage hallway.
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