Bella & Gigi Hadid Bring Heart, Glamour, and Grown-Up Energy to Victoria’s Secret 2025
After years away, the Hadid sisters return to the runway — one balancing motherhood, the other reclaiming her strength — redefining what confidence looks like in fashion’s new era.
Brooklyn, October 16 EST: The lights came down, the bass kicked in, and two familiar silhouettes stepped into the haze. Bella and Gigi Hadid, back on the Victoria’s Secret runway after years apart, turned what could’ve been a brand nostalgia play into something warmer, sharper a sister moment the fashion crowd didn’t realize it needed.
The Return Heard Around Brooklyn
The 2025 show unfolded at Brooklyn’s Navy Yard, with just enough spectacle to remind everyone that Victoria’s Secret still knows how to throw a party. But the noise melted the second Bella hit the stage.
She opened in a scarlet satin two-piece, a nod to old-school VS glamour, then returned later dripping in metallic fringe and floral wings that caught the lights like sparks. It wasn’t just a walk; it was a reset. After a long break from modeling, she looked calm, unhurried like someone who’d made peace with the chaos that used to chase her.
The other surprise was right on top of her head.
A Platinum Glow-Up
Gone was Bella’s signature dark hair. In its place: a pale, honey-washed platinum blonde that seemed to radiate under the runway beams. Vogue called it her “lightest shade yet,” and her colorist Jacob Schwartz described it as supermodel blonde a mix of Igora tones and gloss layers to keep it warm instead of icy.
The color matched the moment. This was Bella’s first major runway since being hospitalized earlier this year for Lyme disease, something she’s battled since her teens. She’s also spoken candidly about her mental health, marking World Mental Health Day on October 10 with a post about learning to “give herself grace.”
Under the stage lights, that story carried. There was something different in her walk less show, more soul.
Gigi Keeps It Grounded
When Gigi Hadid appeared, the room’s mood lifted. She wore two looks that couldn’t have been more different first, a pink crystal set with a floral cape, then a white, winged finale outfit that nodded to the Angels era she helped define.
But before all the glitter, she’d posted a quiet Instagram story: her daughter’s lunchbox, captioned, “VS show mornings look a lil different nowadays.” It wasn’t planned PR, just a mother juggling two worlds one with glitter, one with crayons.
People picked up on another personal note: her message of support for partner Bradley Cooper, whose new film premiered this week. “Congratulations to my love,” she wrote. Short, soft, and real.
A Brand Tries to Grow Up
This year’s Victoria’s Secret reboot was less about fantasy, more about feeling. After several rough years of public backlash, the brand is rewriting its identity, trying to show that sensuality doesn’t mean sameness.
The Hadids fit that evolution perfectly. They didn’t strut like they were reclaiming a title. They walked like women who’ve already lived a few lives and made it back to the stage on their own terms.
Old Feuds, New Energy
Online, one tiny comment made as many headlines as the show itself. Selena Gomez, once rumored to have tension with Bella, dropped a line under a Harper’s Bazaar post: “She is Rock.”
That was it. No extra words. No shade. Just genuine hype. Fans caught it instantly a peace offering that felt overdue.
Meanwhile, Reuters images of both sisters swept through feeds within minutes: Bella in silver motion, Gigi glowing in white. The photos didn’t need captions; everyone already knew what the night meant.
What Stuck After the Lights
Most runway moments fade the minute the next one starts. This one lingers because it wasn’t really about lingerie or legacy. It was about how two sisters once poster girls for an industry obsessed with perfection showed up in 2025 as something more complicated, and maybe more interesting.
For Bella, it was proof that strength doesn’t always look loud. For Gigi, it was the art of balance family, fame, and a job that’s still fun when she decides it should be.
The Hadids didn’t reinvent the show. They made it human again.
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A bi-coastal pop culture critic and former indie screenwriter, Gia covers Hollywood, streaming wars, and subculture shifts with razor wit and Gen Z intuition. If it’s going viral, she already knew about it.
