How Chase Infiniti Got Leonardo DiCaprio Hooked On TikTok During Their Press Tour
The rising star reveals how she nudged Hollywood’s most offline icon into viral territory while promoting One Battle After Another.
Trenton, December 3 EST: Chase Infiniti didn’t set out to become the unofficial TikTok coach for Leonardo DiCaprio, but somewhere between press stops and red carpets for One Battle After Another, that’s exactly what happened. And during the 2025 Gotham Awards, she finally spelled out just how she got one of Hollywood’s most famously offline stars hooked on short-form videos.
A TikTok Education On The Road
Infiniti told People.com that the whole thing started pretty casually. She’d spot a trend, bring it to DiCaprio with a quick “Hey, would you ever try something like this?” and wait for his reaction. Sometimes he’d nod. Sometimes he’d laugh it off. But slowly, she said, he started leaning in, asking questions, even pitching tiny tweaks of his own.
The twist is that the film’s creative team had already put her on what she jokingly calls “TikTok duty.” According to People, Paul Thomas Anderson and DiCaprio wanted her to guide the movie’s social strategy, partly because she understood the platform and partly because she was simply game for it. Still, it says something that an actor who’s spent decades avoiding personal social media decided to play along.
And he wasn’t starting from zero. Back in November, Infiniti told E! Online that DiCaprio “loves a TikTok” in a quiet, almost surprising way. On long travel days, he’d pull out his phone, show her random clips, and laugh like a teenager discovering the app for the first time. That side of him usually stays behind the curtain, but during their tour, she said it surfaced more often.
Why His Participation Actually Matters
In most years, DiCaprio doing TikTok videos would be a quirky headline and nothing more. But this time, it lands differently. The industry has been shifting, and fast, toward campaigns built around whatever plays well on phones. Prestige titles aren’t exempt anymore. As The Hollywood Reporter outlined, the film’s digital push leaned heavily on quick, personality-driven clips: the cast messing around, the director cracking jokes, little moments you could watch in 12 seconds and feel like you were behind the scenes.
It’s the kind of marketing that used to be reserved for big studio franchises chasing young audiences. Seeing Anderson pivot toward it without abandoning his usual seriousness shows just how central TikTok has become in the fight for eyeballs. And DiCaprio joining in, however reluctantly at first, adds a layer of credibility studios usually dream about.
The Gotham Awards Reveal
The new detail Infiniti shared this week is simple but telling: DiCaprio didn’t just tolerate the TikToks. By the end, she said, he genuinely “got really into it.” You could hear the amusement in how she described it, like she was still surprised by how far he came.
But she also made sure to temper expectations. She told People she has no clue whether he’d ever open his own account, and she didn’t pretend to. DiCaprio has long kept the internet at arm’s length, and there’s little indication he’s itching to change that now. For the moment, his TikTok presence remains tethered to the film and nothing more.
Still, Infiniti’s comments paint a different picture of their press tour one filled with small, quiet negotiations, inside jokes, and a veteran actor letting himself experiment with something he would’ve ignored a few years ago. It’s not the kind of story publicists usually highlight, but it tracks with the way films are being sold now: one short clip at a time.
What It Says About Hollywood Right Now
The TikTok strategy around One Battle After Another isn’t a stunt. It reflects a broader truth the industry’s been circling for years: if you want younger audiences to even know your movie exists, you meet them where they scroll. The algorithm can be brutal, but it can also deliver visibility in a way no TV spot ever could.
And when someone like DiCaprio, who famously keeps his life tightly controlled, participates willingly even playfully it sends a signal. The old rules of movie promotion are fading. Even the A-list is adjusting.
Infiniti might be the unlikely face of that shift. She’s young enough to feel at home online, grounded enough to earn Anderson’s trust, and confident enough to walk DiCaprio through TikTok trends without making it feel like homework. That combination doesn’t come around often.
What Comes Next
There’s no clear sense of whether DiCaprio will reprise his TikTok era for future projects. He may retreat, just as quickly, back into his preexisting comfort zone. But the door’s cracked open now. And studios, always hungry for whatever works, are paying attention.
As it stands, the film’s TikTok clips have already circulated widely, based on entertainment trade reporting, and they’ve helped inject a looser, more human energy into the campaign. Whether that turns into box-office momentum is anyone’s guess, but it has certainly changed the tenor of the conversation.
For now, the story is simple: Chase Infiniti convinced Leonardo DiCaprio to try something new, and he kind of loved it. In a year where Hollywood is rewriting its own playbook in real time, that small shift feels like a sign of where things are headed. Not all at once, not dramatically, but clip by clip.
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A bi-coastal pop culture critic and former indie screenwriter, Gia covers Hollywood, streaming wars, and subculture shifts with razor wit and Gen Z intuition. If it’s going viral, she already knew about it.
