MrBeast Takes His YouTube Empire Offline with Beast Land in Saudi Arabia
The world’s biggest YouTuber is turning his viral challenges into real-life games with Beast Land, a short-run theme park debuting during Riyadh Season 2025.

Riyadh, November 10 EST: MrBeast, better known off-screen as Jimmy Donaldson, isn’t just running another YouTube stunt. He’s turning his internet empire into a real-world attraction. His latest project, Beast Land, opens November 13 in Riyadh, Saudi Arabia, as part of the city’s massive Riyadh Season festival.
A Creator Steps Into The Real World
Donaldson has spent years turning digital experiments into full-scale enterprises. But Beast Land is different it’s physical, tangible, and temporary. According to Gizmodo, the pop-up park will run until December 27, 2025, giving fans a six-week window to walk through what feels like a live-action MrBeast video.

The park’s layout is built around interactive, game-style zones Tower Siege, Drop Zone, Airmail, and Dungeon Escape all modeled after challenges that helped turn MrBeast into one of the world’s most-watched creators. Blooloop reports it will even feature a “world’s largest prize wall,” staying true to Donaldson’s obsession with over-the-top giveaways.
Why Saudi Arabia?
It’s not random. Riyadh has been courting global entertainment figures for years, pouring billions into Riyadh Season, a government-backed push to draw tourism and soften the kingdom’s image abroad. From WWE events to Cirque du Soleil and Disney exhibitions, the festival has become a centerpiece of Saudi Arabia’s cultural diplomacy.

Attraction Magazine notes that Donaldson chose the location partly because his audience isn’t U.S.-bound. Over half of MrBeast’s viewership is international, and he has a notably strong following in the Middle East. The move also aligns with a growing creator trend chasing global expansion instead of regional dominance.
A Short Run, Big Stakes
Beast Land isn’t designed to compete with Disney or Universal. It’s closer to a media event disguised as an amusement park. Tickets and package details, reported by The Economic Times, are expected to roll out gradually, with options ranging from single-entry passes to multi-ride bundles.
Its limited run may actually heighten demand. By keeping the park open for just over a month, Donaldson turns it into a once-in-a-lifetime attraction scarcity that fuels both curiosity and viral buzz. Visitors will post, react, and share online, feeding right back into his global content machine.
Reactions So Far
Donaldson broke the news himself on X (formerly Twitter), writing, “Next week Beast Land… we built custom games modeled after our videos.” Within hours, fans started posting mock “travel plans” and sharing speculation about the rides. Some saw it as a smart experiment in creator-led entertainment. Others questioned the Saudi partnership, pointing to the country’s rights record and limited accessibility for fans in North America.
Still, excitement outweighed criticism. According to People, the announcement became one of the platform’s most-shared creator news updates this month. For many, it’s a chance to physically enter the universe they’ve only watched through screens.
The Bigger Picture
Beast Land represents something larger than one creator’s project. It’s a test case for whether internet-born brands can translate to real-world experiences. The creator economy is shifting from online products to physical, experiential business models. MrBeast’s earlier MrBeast Burger experiment proved digital fame could move real inventory. Now, he’s trying to see if it can move people literally.
No official comment has come from major U.S. theme-park players. Insiders say it’s too soon to tell whether this will spark imitators or fade as a one-off. But it’s being watched closely. If Beast Land succeeds, it could set a blueprint for short-term, creator-backed parks that follow major global events.
What Comes Next
The first visitors will walk through the gates later this week. Donaldson and his team are expected to film new content on-site, likely tying the experience back into his main YouTube channel. Ticketing, safety, and crowd management will be the immediate tests.
What’s clear is that this isn’t just a novelty for fans it’s a statement about where the creator economy is heading. The world’s biggest YouTuber isn’t chasing ad views anymore. He’s building his own physical universe, one limited-edition park at a time.
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A bi-coastal pop culture critic and former indie screenwriter, Gia covers Hollywood, streaming wars, and subculture shifts with razor wit and Gen Z intuition. If it’s going viral, she already knew about it.






